Independently verified
Anyone can say their food is "rich in fresh meat". What sets PLATINUM apart is that independent third parties check it — and publish the results where you can read them.
Lab-audited fresh meat: ELAB Analytik
Since August 2020, PLATINUM has been regularly and independently audited by ELAB Analytik GmbH (formerly TÜV SÜD ELAB), an accredited testing laboratory. The results are published openly online. Each audit confirms:
- The fresh-meat content really matches what's advertised — the recipe is checked at the place where the food is made.
- The declaration on the packaging is truthful — the food contains only what the label says.
- The food is free of contaminants — tested for enterobacteria, E. coli, salmonella, staphylococci, clostridia, moulds and yeasts, heavy metals and mycotoxins.
Read the audit results yourself (English): elab-analytik.de/platinum-english
A first in the industry: TÜV Rheinland (2015)
Back in 2015, PLATINUM became the first and only dog food whose fresh-meat percentage was certified by TÜV Rheinland — an independent milestone, years before "fresh meat" became a marketing buzzword.
Trusted by owners, backed by numbers
Beyond the labs, more than 120,000 verified positive reviews on Trusted Shops reflect the everyday experience of real households. And PLATINUM has been rated Germany's No.1 dog food in the independent CheckForPet Futtercheck for seven consecutive years (2019–2025).
Why we publish all this
Trust in pet food shouldn't rest on advertising — it should rest on evidence you can check. That's why our audits are public, our declaration is transparent (it contains only what it says), and every product is backed by a 100-day money-back guarantee.
See the proof:
- Independent lab audits (English): elab-analytik.de/platinum-english
- CheckForPet ranking (dogs): platinum.com/Check-for-Pet-Futtercheck
- CheckForPet ranking (cats): platinum.com/Check-for-Pet-Futtercheck-Katze