PLATINUM — Best Rated Brand seven times in a row at CheckForPet in Germany

PLATINUM has been rated the No.1 dog food in the independent CheckForPet in Germany for the seventh consecutive year (2019–2025), earning the "Best Rated Pet Food 2025" seal. And our cats have their own story to tell: MeatCrisp from the Freshmeatdryer has taken first place in the cat CheckForPet in Germany for the third time in a row.

This isn't a claim we made up about ourselves. It comes from the people who know best — the owners who feed our food every day.

CheckForPet is an independent German pet-food comparison portal. Its ranking is built on more than 1.2 million real, verified owner reviews, scored across three things that actually matter: overall satisfaction, value for money, and composition. No brand can buy its way to the top — the ranking is the verdict of real households.

In 2025, out of 116 dog food brands rated and 68,248 independent owner ratings, PLATINUM came first — the seventh consecutive year we've held the top spot (2019–2025). Our dog food is prepared with FSG (Fleischsaftgarung): fresh meat gently cooked in its own juices, with no meat meal.

In the CheckForPet cat, MeatCrisp from the Freshmeatdryer took first place among 77 brands and 21,459 owner ratings in 2025 — the third consecutive time. MeatCrisp is made with at least 82% fresh meat, taurine optimised, with no meat meal and no attractants.

Owner reviews tell one story; independent labs tell another. Since August 2020, ELAB Analytik GmbH (formerly TÜV SÜD ELAB) has regularly audited PLATINUM, and the results are published openly online. The audits confirm that the amount of fresh meat we state is really there, that the packaging declaration is truthful, and that the food is free of contaminants. In 2015, PLATINUM was certified by TÜV Rheinland as the first dog food with a verified fresh-meat percentage.

Instead of drying meat into meal, PLATINUM gently cooks fresh meat in its own juices at low temperature — a technique inspired by fine cuisine, not the pet-food industry. The result: dry food made from fresh meat that keeps its natural nutrients and aroma, a chewy-soft kibble that does not swell in the stomach (no food belly), and as nutritious as BARF. All recipes are made with no soy, no GMO and no gluten grains.

Every PLATINUM product comes with free shipping on orders from 1,000 THB and a 100-day money-back guarantee — because the confidence starts with us.