Our milestones

We are also launching three new snack varieties: Turkey, Salmon, and Iberico – naturally prepared using our usual Fleischsaftgarung method. At the same time, our snacks will adopt a new, consistent name: the PLATINUM Stars.

We are expanding our range with VETACTIVE, a line of specialised recipes for dogs with special needs.

For 20 years now, we have been developing high-quality food and snacks on a par with human food, as well as natural care products for four-legged friends with passion and dedication. Animals and their well-being are at the centre of everything we do.

• Our dry food prepared with FSG is now also available in mini format — perfect for small dog mouths.
• Introduction of 3 new care products for dogs and cats, inspired by nature: eyeclean+care, earclean + care, skinclean+care.

For the new 2025 season, we are expanding our commitment and becoming an exclusive Mainz 05 partner.
As the official jersey partner of the Mainz 05 youth training centre, we will present the PLATINUM logo on the chest of the jerseys of all teams from U9 to U19, including the women's team.

• Our wet dog food prepared with FSG is now available int wo additional sizes.
• Introduction of our functional snacks: fit-bits, which can have various positive effects and additional benefits for dogs thanks to natural ingredients.

• Once again, and for the 5th year in a row, first place in the CheckForPet food check in the dog food category in Germany.
• Just one year after its market launch, MeatCrisp from the Freshmeatdryer takes 2nd place in the CheckForPet food check and is ranked 1st in terms of composition in Germany.

The partnership with 1. FSV Mainz 05 is further strengthened by PLATINUM becoming an official sponsor of the Mainz 05 youth training centre in the 23/24 season

For the first time, the PLATINUM Bundeshundespiele take place at Bernsteinsee. The event for every dog and every human inspires two- and four-legged friends and creates unforgettable moments together.

Introducing our complete dry cat food: MeatCrisp: from the Freshmeatdryer

Ranked as Top Rated Pet Food in the CheckForPet food check for the fourth time in a row in Germany.

• Big name: We call our unchanged preparation method Fleishsaftgarung (FSG) and win Snoopy as an ambassador.
• Our dog food gets tested regularly and independently by TÜV Süd ELAB. The following is checked: our proportion of fresh meat (Checking compliance with the recipe at the preparation site), our declaration and for harmful substances to protect the health of your best friend.

• Our new online shop launches.
• Once again 1st place in the CheckForPet food check in the section of dry dog food in Germany

Again ranked as Top 1 Rated Brand in the range of pet food by CheckForPet in Germany.

• PLATINUM ranked first in the CheckForPet pet food check in Germany with more than 250 food brands and 100,000 customer reviews.
• More than 50,000 positive reviews on Trusted-Shops from verified customers.

Launch of our wound-and healing-balm "Skincare" for dogs and cats

• We are the first and only dog food whose amount of fresh meat gets certified, by TÜV Rheinland.
• Launching our wet food Menu mini in the 100g-tray.
• According to a great majority of user of the leading German online community gutefrage.net, PLATINUM gets voted as the most popular dog food.

Introduction of our wet food Menu, packed in Tetra Recart and prepared with a special slow cooking method. Just like our dry food, cooked only in the meat juice — without added water.

• Moving to Bingen am Rhein.
• Relaunch of the PLATINUM homepage.

Our dental care OralClean+Care for dogs and cats is introduced and prized with the “Goldener Schau Schau” in 2013.

Our treat and training snacks made byFleischsaftgarungare available: Fit-sticks and Click-bits

• PLATINUM is founded.
• Introduction of our dry food, already prepared with Fleischsaftgarung.

Rainer Voortman and two other friends start to develop a new cooking method, that brings dog food on the level of human food to increase the quality of life for our best friend.